TV spots are notoriously difficult to optimize in the sense that not only do you have to tell a coherent story, but you have to catch the attention of a modern day consumer blitzed by hundreds of ads in a variety of forms. We put our thinking caps on to solve this dilemma for Qualchoice by coming up with a clever use of kinetic text, 3D space and graphics.

The initial run was so well received it multiplied into a whole campaign. Be sure to check out all of them with the links above and below!